In our recent study, survey participants clearly preferred conversational surveys over traditional formats, describing them as more natural, intuitive, and like “talking to a real person.” With lower cognitive load and AI-driven, context-aware probing, it’s proven that conversational surveys deliver richer, more meaningful insights, making this human-centred approach the future of quantitative research.
Read MoreIn a rapidly evolving landscape of conversational AI, not all solutions are created equal. Discover how inca SmartProbe stands out by combining cutting-edge Neuro-symbolic AI with expert market research insights.
Read MoreWhat if there was quantitative research that improved the respondent experience and delivered high-quality data? What if it could uncover not only the "what", but also the "why"? The good news is that there is – and it’s called conversational surveys, or conversational AI.
Read MoreIn this final blog of our series, I’m handing over to my colleague and CTO, Josh Seltzer, who will discuss what the future might hold for conversational AI and its application to market research.
Read MoreThis week I turn attention to how Conversational AI can build participant engagement through improved versions of typical online quantitative survey questions.
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