The Future of Quant is Qual

measure + engage + enable + explore

inca is the world’s most sophisticated conversational research platform for qual-infused quant surveys and highly personalized qual-at-scale studies.

It delivers robust KPIs, higher-quality data, and deeper human insights through conversations guided by researchers, supported by AI.

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inca Conversational Research Platform

An end-to-end Conversational Survey Platform that measures and understands

Measure what matters without losing the human touch. Collect reliable, statistically sound data at scale using various quant question types, weighting, and analysis, while conversational design captures the context and meaning that traditional surveys often miss. Advanced logic enables highly sophisticated surveys and personalized AI-moderated conversations.
Create research experiences people want to respond to. Design intuitive, human-like conversations that keep participants engaged, reduce fatigue, and encourage more thoughtful and complete responses.
Enable research participants to think more deeply and tell you the 'why' as well as the 'what' with inca's specialty question types. Generate deeper human stories and emotional understanding with inca's projective techniques that reveal how people truly feel.
Uncover deeper insights with inca's award-winning SmartProbe. Collaborate with AI to design conversations that build empathy with participants, leading to richer understanding of decisions, motivations, and behavioral drivers.

Flexible Options for using the inca Platform:

**DIY Platform**

Self-service gives you full control of the project. Once you’ve signed up, you can manage the entire project yourself, and **get deeper insights in three simple steps →**

**Customized Solutions**

We’ll help you create custom solutions for applications like copy testing, idea testing, NPS, etc. Tailor the methodology to your own needs, build in your key metrics, create norms, and include additional questions **specific to a particular project’s needs →**

**Research Services**

The best insights require more than just the best technology. With Nexxt Intelligence’s full service, our industry experts **take care of everything for you →**

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inca SmartProbe API

An integration for survey platforms to become smarter.

When it’s not practical for businesses to adopt the end-to-end inca Platform, the inca SmartProbe API allows inca’s conversational AI probing to be added to their own offering.

Proven to deepen insight from respondents in any survey, this is a powerful one-time add-on to any survey platform in order to enrich the quality of the conversations and the insights gained.

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inca SmartCoding

A web application to easily label and analyze open-ended responses.

For the overworked market researcher swamped with open-ended responses, this tool supercharges the coding process. With a user-friendly interface designed for efficiency, inca AI coding makes it simple to code verbatims to extract valuable insights from open-ended data. The resulting codeframe facilitates statistical analyses such as segmentation and key driver analysis.

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inca participants give better insights

Engaged participants = better data! See what real people who’ve taken inca surveys are saying about inca:

inca participants give better insights

Engaged participants = better data! See what real people who’ve taken inca surveys are saying about inca:

Trusted by great research teams worldwide.

See all our customer success stories →

“We have found inca SmartProbe technology to be remarkably accurate, user-friendly, and reliable. It has demonstrated an astounding ability to interpret and respond to consumer conversations across various research methods and product categories …”

— Ansie Collier, Global Innovation Director, MMR

“My team leverages the inca SmartProbe API in nearly all of our surveys … It’s also worth mentioning how well ‘trained’ inca SmartProbe is to respond with empathy and doesn’t have the downsides related to accuracy and reliability that free tools like ChatGPT might have.”

— Karine Pepin, Senior Vice President, 2CV, USA

“… Our experience with inca SmartProbe has been so positive that we have decided to include SmartProbe in our quantitative surveys whenever possible as it offers the depth of insight that we usually associate with qualitative research.”

— Tamara Cortoos, Business Director, Haystack Consulting, Belgium

“Understanding the human heart and mind through the lens of technology isn’t just about data—it’s about creating deeper connections and fostering genuine empathy. Integrating inca’s conversational AI, real-time dynamic probing & projective techniques is groundbreaking because it raises the standard for the effectiveness of traditional research, and makes research more engaging and conversational…This emotional intelligence allows Microsoft to tailor our offerings more precisely, ensuring higher satisfaction and loyalty … and enables Microsoft to build more intuitive, user-centric experiences and craft compelling, emotionally-driven marketing strategies that connect with customers on a deeper level.”

— Romani Patel, Senior PM, Microsoft

We are grateful that Nexxt Intelligence | inca helped us collect rich data that provided the nuances that define who we are as humans, within an almost impossible timeline and highly efficient budget. It was the nuances and our interpretation that really helped us see the potential of the less polished last idea. The verbatims showed us how effective the idea was to deliver the brand promise, and the passion from respondents through their tone and words.

— Wensy Chiu, Marketing Intelligence & Strategy Manager

"Nexxt Intelligence has conducted a range of projects for RBC Enterprise Brand using inca. inca stands out from the traditional survey platforms. Its interface is fun, fresh and modern, while the conversational language used in surveys amplifies a positive user experience, driving engagement. The evidence of audiences' engagement was reflected time and time again in high quality and thoughtful responses to open-ended questions; something we typically don't see in traditional surveys, particularly among youth."

— Alex Franek, RBC Enterprise Brand, Metrics & Insights

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