inca Conversational Research Platform

Research that Measures and Understands

inca is the only platform that truly combines quantitative rigor with qualitative depth in a single platform.

Get statistically robust KPIs plus rich human insights through AI-moderated conversations, all at survey pricing.

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One Platform. Infinite Flexibility.

Choose your depth and scale for every project. Run structured surveys with thousands, conduct AI-moderated, Qual-At-Scale conversations at survey pricing, or blend both seamlessly—all with support for 90+ languages.

All the Quant Tools You Need
Complex logic, loops, least fill, metadata, answer piping, quotas, weighting, conditional filtering, crosstabs, and more
An all-in-one quantitative survey platform
inca was built for surveys first and foremost. Complex logic, loops, quotas, weighting, answer piping, crosstabs, and more — everything you need for quantitative research packed into a single, flexible platform.
Highly personalized conversations
While AI naturally facilitates adaptive conversations, quant logic makes them truly personalized. inca uses sophisticated branching and answer piping alongside AI moderation to ensure questions and wording dynamically adapt to each participant's unique journey.
Advanced conversational design
Multi-award-winning inca SmartProbe powers research conversations at any scale
Confidence in every AI probe, across thousands
Even a single AI probe matters when it reaches hundreds or thousands of participants. inca's SmartProbe Studio lets you see AI probing in action, refine objectives and parameters, and make adjustments before and during fieldwork — giving you confidence that AI will work reliably and maximize insight across your entire sample.
Purposeful, in-depth conversations
inca SmartProbe Studio enables you to collaborate deeply with AI to design conversations that mirror experienced human moderators. The AI doesn't just ask questions — it navigates systematically through your research objectives, qualitative models, and probing techniques to collect precisely the data your analysis requires.
Digital Projective Techniques
Enabling participants to access and articulate their emotions and unconscious drivers
Access the 'why' behind the 'what' — even in surveys
Projectives aren't reserved for qualitative work. They enable participants to think more deeply and share the 'why' behind their answers, even in survey environments. inca's gamified projective techniques create an engaging experience that encourages participants to reveal deeper emotions and drivers — making any survey feel more human and insightful.
Uncover what participants can't articulate
Good qual research isn't just about AI follow-ups — it's about asking the right questions from the start. inca's digital projectives mirror how experienced moderators work, uncovering deeper human stories, emotional understanding, and unconscious behavioral drivers that participants may not even be aware of themselves.
Deep-Dive Tools and Specialty Questions
Annotation, implicit association, idea screening — inca has you covered
Beyond heatmaps — always with the 'why'
Heatmap and annotation tools are common in quant research, but inca always captures the 'why' behind every data point. Whether its implicit associations, MaxDiff-like idea screening, or annotation, inca combines structured quantitative feedback with conversational follow-ups — turning visual data points into statistically robust metrics with diagnostics at scale.
Structure complex exercises for better articulation
At scale, qualitative exercises require more than conversation alone. inca's specialized tools — annotation for various stimulus formats, idea prioritization, and guided exercises — help participants organize scattered thoughts, articulate complex feedback, and provide richer, more actionable insights than conversation can capture on its own.
Quant process and pricing
Built like a quantitative survey platform — benefit from quant efficiency in both process and cost
Better quant surveys, same process and pricing
Higher engagement, better quality data, and deeper insights — all the benefits of quant plus deep ‘why’ understanding at standard survey pricing. Panel agnostic, or invite participants via email/SMS/intercept. Pricing by project or by survey completes.
Qual-At-Scale at survey pricing
Unlike typical qual-at-scale platforms priced per "interview," inca uses survey-based pricing. Work with any panel or share chat links with pre-recruited participants — either way, inca makes qualitative depth truly accessible at quantitative scale.

AI Agents Working for You

Behind inca is a team of specialized AI agents that handle the heavy lifting—so you can focus on insights. Each agent follows your lead, amplifying your research expertise while maintaining the empathy and nuance that only humans can provide.

inca SmartCreate

YOUR SURVEY PROGRAMMING AGENT

Gives you a head start so programming time goes toward craft, not copy-paste

inca SmartProbe

YOUR ADVANCED AI MODERATION AGENT

Conducts sophisticated probing and qualitative exploration at scale, always with you in full control

inca SmartCoding

YOUR THEMATIC ANALYSIS AGENT

Transforms verbatims into actionable themes and highlights key findings, specific to your objectives

inca SmartInsight

YOUR INSIGHT DISCOVERY PARTNER COMING SOON

Chat with your data to surface insights; Connect dots across quantitative and qualitative findings, from a single study or multiple projects

Frequently Asked Questions

  • Traditional survey platforms are built mostly for structured close-ended questions, offering a participant experience that is single-dimensional question answering.  inca combines this quantitative rigor with qualitative excellence: it measures all the quant survey metrics you need and uses qualitative principles to engage participants, explore motivations with sophisticated AI probing, and enable the discovery of subconscious drivers through projective techniques.

  • Most qual-at-scale platforms focus on conversation volume. inca goes deeper. Our SmartProbe Studio lets you design truly purposeful conversations—navigating systematically through your research objectives, mental models, and probing frameworks like an experienced moderator would. We also include digital projective techniques and specialized exercises that help participants articulate what they can't express through conversation alone. Plus, our survey-based pricing (not per-interview) means you get genuine qualitative depth at quantitative economics.

    One important distinction: the inca Conversational Research Platform isn't a "board." It's not best suited for digital diary or journaling exercises. Think of an inca chat more like an in-depth interview completed in one sitting. Participants can take or upload pictures, record or upload videos, and they can pause and return to the chat later. But if your research requires many activities and exercises outside of the chat itself and more of a journaling style, inca may not be the best format.

  • No. inca's AI agents are pre-trained on research best practices and designed to work naturally with researchers. SmartProbe Studio provides an intuitive interface where you define your objectives and probing framework as needed, and collaborate with the AI to design conversations that mirror experienced human moderators. You can review and refine how the AI will probe before or after your study launch. You do not need any technical AI knowledge.

  • inca supports over 90 languages, enabling global research with consistent quality across all markets.

  • Yes. inca is panel-agnostic. You can source participants through inca's SmartPanel network, use your own panel, or share survey links via email, SMS, or website intercepts.

  • inca uses usage-based pricing—either by project or by survey completes. Please refer to the pricing page (link to the pricing page) for more details.

  • Yes. We offer white labelling based on volume requirements and bespoke templated solution needs. Contact us to discuss your specific requirements.

Ready to Transform Your Research?

See how inca combines the best of quantitative and qualitative research in a single platform. Book a demo to explore what's possible.

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