Research That Measures and Understands

inca is the only platform that combines quantitative rigor with qualitative depth—in a single platform.

Get statistically robust KPIs plus rich human insights through AI-moderated conversations, all at survey pricing.

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depth and scale

One Platform. Infinite Flexibility.

Choose your depth and scale for every project. Run structured surveys with thousands, conduct AI-moderated, Qual-At-Scale conversations at survey pricing, or blend both seamlessly—all with support for 90+ languages.

inca capability
When Used in Conversational Surveys
When Used in Qual-at-Scale
All the Quant Tools You Need

            Complex logic, loops, least fill, metadata, answer piping, quotas, weighting, conditional filtering, crosstabs, and more.
          
An all-in-one quantitative survey platform

            inca was built for surveys first and foremost. Complex logic, loops, quotas, weighting, answer piping, crosstabs, and more — everything you need for quantitative research packed into a single, flexible platform.
          
Highly personalized conversations

            While AI naturally facilitates adaptive conversations, quant logic makes them truly personalized. inca uses sophisticated branching and answer piping alongside AI moderation to ensure questions and wording dynamically adapt to each participant's unique journey.
          
Advanced conversational design

            Multi-award-winning inca SmartProbe powers research conversations at any scale.
          
Confidence in every AI probe, across thousands

            Even a single AI probe matters when it reaches hundreds or thousands of participants. inca's SmartProbe Studio lets you see AI probing in action, refine objectives and parameters, and make adjustments before and during fieldwork — giving you confidence that AI will work reliably and maximize insight across your entire sample.
          
Purposeful, in-depth conversations

            inca SmartProbe Studio enables you to collaborate deeply with AI to design conversations that mirror experienced human moderators. The AI doesn't just ask questions — it navigates systematically through your research objectives, mental models, and probing frameworks to collect precisely the data your analysis requires.
          
Digital Projective Techniques

            Enabling participants to access and articulate their emotions and unconscious drivers.
          
Access the 'why' behind the 'what' — even in surveys

            Projectives aren't reserved for qualitative work. They enable participants to think more deeply and share the 'why' behind their answers, even in survey environments. inca's gamified projective techniques create an engaging experience that encourages participants to reveal deeper emotions and drivers — making any survey feel more human and insightful.
          
Uncover what participants can't articulate

            Good qual research isn't just about AI follow-ups — it's about asking the right questions from the start. inca's digital projectives mirror how experienced moderators work, uncovering deeper human stories, emotional understanding, and unconscious behavioral drivers that participants may not even be aware of themselves.
          
Deep-Dive Tools and Specialty Questions

            Annotation, implicit association, idea screening — inca has you covered.
          
Beyond heatmaps — always with the 'why'

            Heatmap and annotation tools are common in quant research, but inca always captures the 'why' behind every data point. Whether its implicit associations, MaxDiff-like idea screening, or annotation, inca combines structured quantitative feedback with conversational follow-ups — turning visual data points into statistically robust metrics with diagnostics at scale.
          
Structure complex exercises for better articulation

            At scale, qualitative exercises require more than conversation alone. inca's specialized tools — annotation for various stimulus formats, idea prioritization, and guided exercises — help participants organize scattered thoughts, articulate complex feedback, and provide richer, more actionable insights than conversation can capture on its own.
          
Quant process and pricing

            Built like a quantitative survey platform — benefit from quant efficiency in both process and cost.
          
Better quant surveys, same process and pricing

            Higher engagement, better quality data, and deeper insights — all the benefits of quant plus deep ‘why’ understanding at standard survey pricing. Panel agnostic, or invite participants via email/SMS/intercept. Pricing by project or by survey completes.
          
Qual-At-Scale at survey pricing

            Unlike typical qual-at-scale platforms priced per "interview," inca uses survey-based pricing. Work with any panel or share chat links with pre-recruited participants — either way, inca makes qualitative depth truly accessible at quantitative scale.

No subscriptions

Unlimited seats

Predictable costs

Choose from credit packages in multiple sizes to match your anticipated usage, whether you're running a pilot or operating at full scale.

Free trials are available for all three inca products.

The Benefits

Best practices built-in for researchers' ease of use

From bespoke, push-button templates to real-time text analytics built-in to the dashboard, inca lessens the manual workload, so researchers can focus on what's most important: using insight to deliver actionable recommendations.
Engaging participant experiences lead to meaningful research conversations

inca builds rapport with participants and gamifies the survey experience with digitized projective techniques. Respondents become co-creation partners and share data researchers can trust.

How It Works

Guided Setup on the Question Builder

Select from inca's unique tools for your custom research needs, including quantitative specialty questions and qualitative projective techniques. Use one of our questionnaire templates for creative testing and idea testing or build your own.
This is also where you select your panel. Bring your own audience —customers, employees, members, etc.— or use inca's built-in panel of more than 50 million people across the globe.
AI-led Conversational Survey

inca facilitates conversations with audiences of any size. It listens, understands and probes based on participants' answers and the research objectives.
With its deep Natural Language Processing (NLP) capabilities as well as gamified projective techniques, inca mimics in-person one-on- one interviews and the evolving nature of qualitative research.
Enable

Enable research participants to think more deeply and tell us the ‘why’ as well as the ‘what’ with inca’s specialty question types. Generate deeper human stories and emotional understanding of how people feel using inca’s projective techniques.