The roads that led to inca, and the path beyond.
We write articles on the intersection of market research, technology, and human understanding. Please find a selection below.
Reasons why inca SmartProbe is better than other AI Probing
In a rapidly evolving landscape of conversational AI, not all solutions are created equal. Discover how inca SmartProbe stands out by combining cutting-edge Neuro-symbolic AI with expert market research insights.
Let’s Get Conversational!
What if there was quantitative research that improved the respondent experience and delivered high-quality data? What if it could uncover not only the "what", but also the "why"? The good news is that there is – and it’s called conversational surveys, or conversational AI.
What does the future hold for Conversational AI and Market Research?
In this final blog of our series, I’m handing over to my colleague and CTO, Josh Seltzer, who will discuss what the future might hold for conversational AI and its application to market research.
Engaging survey questions in Conversational AI
This week I turn attention to how Conversational AI can build participant engagement through improved versions of typical online quantitative survey questions.