The roads that led to inca, and the path beyond.
We write articles on the intersection of market research, technology, and human understanding. Please find a selection below.
Let’s Get Conversational!
What if there was quantitative research that improved the respondent experience and delivered high-quality data? What if it could uncover not only the "what", but also the "why"? The good news is that there is – and it’s called conversational surveys, or conversational AI.
What does the future hold for Conversational AI and Market Research?
In this final blog of our series, I’m handing over to my colleague and CTO, Josh Seltzer, who will discuss what the future might hold for conversational AI and its application to market research.