The roads that led to inca, and the path beyond.
We write articles on the intersection of market research, technology, and human understanding. Please find a selection below.
Reasons why inca SmartProbe is better than other AI Probing
In a rapidly evolving landscape of conversational AI, not all solutions are created equal. Discover how inca SmartProbe stands out by combining cutting-edge Neuro-symbolic AI with expert market research insights.
Let’s Get Conversational!
What if there was quantitative research that improved the respondent experience and delivered high-quality data? What if it could uncover not only the "what", but also the "why"? The good news is that there is – and it’s called conversational surveys, or conversational AI.
Engaging survey questions in Conversational AI
This week I turn attention to how Conversational AI can build participant engagement through improved versions of typical online quantitative survey questions.