In this final post of the 4-blog series, we discuss that Generative AI is a game-changer that our industry needs to be ready for, and more knowledge-sharing and training need to happen so that researchers and businesses alike can "stand on its shoulders".

In this 3rd post, we explore why some market research professionals perceive no impact or a negative impact of generative AI on their organizations.

In this 2nd post, we look into why market research professionals feel there's a positive impact that generative AI have on their organizations.

In preparation for IIEX Europe two weeks ago, we created an inca survey/chat to collect thoughts and feelings about generative AI among our market research peers and its impact on their roles and organizations.

It’s no novel concept anymore that chatbots are used for market research as an alternative to traditional surveys…

Are you ready to jump on the permanent WFH bandwagon? With the new normal continuing, it becomes imperative that companies—if they haven’t already—need to design a new workplace experience for their employees. We share our reflections and findings on WFH in hopes of helping companies do that…

I wanted to share our reflections on shifting consumer attitudes towards travel during this pandemic. Consumers are telling us empathy is in even higher demand.

On a summer day in 2007, I visited MoMA (the Museum of Modern Art) in New York and soon found myself, amongst many others, admiring Romanian artist Dan Perjovschi’s sketches…

We all talk about customer experience. We don’t treat our respondents or participants in the way that we treat our customers though — we don’t pay enough attention to their experience participating in research.

Why unlikely? I’ll tell you what happened to me 12 years ago on my first day at my new job at Ipsos. I sat down with our IT guy, who was helping me set everything up on my laptop…