It’s quite possible that you might have multilingual input if you have users from different countries, and you collect some input from them in your application. If you do any natural language processing (NLP) in your app, it can be a challenge.

At Nexxt, we are always on the lookout for better ways to understand our users. While traditional techniques such as using word-cloud to visualize prominent words in a text is quite common, they are very limiting in capturing the nuances in opinion.