The roads that led to inca, and the path beyond.
We write articles on the intersection of market research, technology, and human understanding. Please find a selection below.
Impact of Generative AI on Market Researchers: by Market Researchers
In preparation for IIEX Europe two weeks ago, we created an inca survey/chat to collect thoughts and feelings about generative AI among our market research peers and its impact on their roles and organizations.
ChatGPT and Implications for Market Research
Chat GPT has generated a huge amount of buzz recently. But what is ChatGPT and what does it mean for the future of market research?