In this final post of the 4-blog series, we discuss that Generative AI is a game-changer that our industry needs to be ready for, and more knowledge-sharing and training need to happen so that researchers and businesses alike can "stand on its shoulders".

In this 3rd post, we explore why some market research professionals perceive no impact or a negative impact of generative AI on their organizations.

In this 2nd post, we look into why market research professionals feel there's a positive impact that generative AI have on their organizations.

In preparation for IIEX Europe two weeks ago, we created an inca survey/chat to collect thoughts and feelings about generative AI among our market research peers and its impact on their roles and organizations.

Chat GPT has generated a huge amount of buzz recently. But what is ChatGPT and what does it mean for the future of market research?