In this final post of the 4-blog series, we discuss that Generative AI is a game-changer that our industry needs to be ready for, and more knowledge-sharing and training need to happen so that researchers and businesses alike can "stand on its shoulders".
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In this 3rd post, we explore why some market research professionals perceive no impact or a negative impact of generative AI on their organizations.
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In this 2nd post, we look into why market research professionals feel there's a positive impact that generative AI have on their organizations.
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In preparation for IIEX Europe two weeks ago, we created an inca survey/chat to collect thoughts and feelings about generative AI among our market research peers and its impact on their roles and organizations.
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Chat GPT has generated a huge amount of buzz recently. But what is ChatGPT and what does it mean for the future of market research?
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