In my last blog I mentioned that one of the ways a good Conversational AI approach generates depth of insight is through the use of appropriate probing. Good probing leads to more detailed verbatim response from participants, resulting in better insight.

In this second mini blog about Conversational AI I’m focusing on the advantages of qualitative data at quantitative scale and provide some guidelines for how to create an effective conversation that leads to better insight.

Fundamentally there are two reasons why I think Conversational AI leads to better insight:

1. Better data quality

2. Qualitative insight at Quantitative scale

It’s no novel concept anymore that chatbots are used for market research as an alternative to traditional surveys…

Are you ready to jump on the permanent WFH bandwagon? With the new normal continuing, it becomes imperative that companies—if they haven’t already—need to design a new workplace experience for their employees. We share our reflections and findings on WFH in hopes of helping companies do that…

I wanted to share our reflections on shifting consumer attitudes towards travel during this pandemic. Consumers are telling us empathy is in even higher demand.

On a summer day in 2007, I visited MoMA (the Museum of Modern Art) in New York and soon found myself, amongst many others, admiring Romanian artist Dan Perjovschi’s sketches…

We all talk about customer experience. We don’t treat our respondents or participants in the way that we treat our customers though — we don’t pay enough attention to their experience participating in research.

Why unlikely? I’ll tell you what happened to me 12 years ago on my first day at my new job at Ipsos. I sat down with our IT guy, who was helping me set everything up on my laptop…