“Understanding the human heart and mind through the lens of technology isn’t just about data—it’s about creating deeper connections and fostering genuine empathy. Integrating inca’s conversational AI, real-time dynamic probing & projective techniques is groundbreaking because it raises the standard for the effectiveness of traditional research, and makes research more engaging and conversational… This emotional intelligence allows Microsoft to tailor our offerings more precisely, ensuring higher satisfaction and loyalty … and enables Microsoft to build more intuitive, user-centric experiences and craft compelling, emotionally-driven marketing strategies that connect with customers on a deeper level.”

“MMR is pleased to partner with Nexxt Intelligence in using their inca SmartProbe technology. This innovative API solution has been employed as a chatbot within MMR’s consumer surveys to help address critical issues related to data quality, respondent engagement, and depth of insight. The integration of inca SmartProbe into our system has propelled MMR’s adoption of AI, enhancing our service offerings, and value, for our clients.

We have found inca SmartProbe technology to be remarkably accurate, user-friendly, and reliable. It has demonstrated an astounding ability to interpret and respond to consumer conversations across various research methods and product categories. Coupled with AI text analytics, inca SmartProbe facilitates a profound understanding of consumer opinion and behavioural motivations, helping us to secure actionable insights. inca SmartProbe is also an agile solution that we have been able to seamlessly incorporate into our survey ecosystem. Its rapid API integration has enabled us to swiftly scale the solution, meaning we have been able to offer SmartProbe in a majority of our projects, within weeks.”

“Nexxt Intelligence | inca has been one of our preferred partners for the past few years. They have a unique blend of innovative conversational AI technology rooted in the respondent experience that enables our team to get to deep human truths. They have been at the forefront of blending qualitative techniques such as ZMET, emotional laddering, etc. into quantitative online surveys so insights can get both depth and scale. In addition to their technology, they are a true partner who takes the time to understand our business objectives and works hand in hand to ensure the method, the analysis, and the end deliverables meet our stakeholders’ needs.”

“A lot of the other solutions I have seen are trying to mostly replace qualitative research but lacked a lot of the functionality that inca had for running a large survey. So I think it’s like qual at scale, but the scale was meant to be like 100 and not 1000. Where inca stood out to me was the user experience looked fresher and felt more natural. This is a free free flowing chat conversation with a great UI. Being able to program our surveys and have all those tools at our disposal made doing these projects much easier. I think others required a bit more of human touch and took longer for us to set up. We move too fast for that and don’t have that time.”

“We are grateful that Nexxt Intelligence | inca helped us collect rich data that provided the nuances that define who we are as humans, within an almost impossible timeline and highly efficient budget. It was the nuances and our interpretation that really helped us see the potential of the less polished last idea. The verbatims showed us how effective the idea was to deliver the brand promise, and the passion from respondents through their tone and words.”

“We found that inca SmartProbe enabled us to dig deep into the reasons why a certain evaluation was given. By using SmartProbe as a follow-up open-ended question, we gathered insights that we wouldn’t have been able to obtain from the initial open-ended question.

Specifically, we found many comments indicating that the packaging could be improved. SmartProbe helped us pinpoint that this was driven by the fact that consumers considered this type of packaging for two very different occasions. On the one hand, there was the at-home occasion — which meant the existing pouch could be used as-is, but would need to include more cookies and be made resealable. On the other hand, there was the on-the-go occasion, which meant the existing pouch would need to contain individual servings.

We also found that the number of words typed by consumers in response to SmartProbe was twice as high as in the original open-ended question.

Our experience with inca SmartProbe has been so positive that, as a company, we have decided to include inca SmartProbe in our quantitative surveys whenever possible, as it offers the depth of insight typically associated with qualitative research.”

“Nexxt Intelligence has conducted a range of projects for RBC Enterprise Brand using inca. inca stands out from the traditional survey platforms. Its interface is fun, fresh and modern, while the conversational language used in surveys amplifies a positive user experience, driving engagement. The evidence of audiences’ engagement was reflected time and time again in high quality and thoughtful responses to open-ended questions; something we typically don’t see in traditional surveys, particularly among youth.”

“Conversational AI surveys are the way of the future. They facilitate a more genuine connection with participants, creating an atmosphere of a mutual exchange rather than a one-sided interrogation. While not every study lends itself to a full-on conversational AI platform, the inca SmartProbe API offers similar benefits and can be integrated into any survey.

My team leverages the inca SmartProbe API in nearly all of our surveys, as it provides deeper insights into open-ended responses that can sometimes feel vague and dry. The inca SmartProbe API has helped us uncover additional insights that make the research more actionable. These additional insights can be both factual and emotional. It’s also worth mentioning how well ‘trained’ inca SmartProbe is to respond with empathy, without the downsides related to accuracy and reliability that free tools like ChatGPT might have.

Aside from the research benefits, using the inca SmartProbe API is also a testament to our clients that we are up-to-date with the latest innovations in the market research industry. It’s a nice-to-have that will quickly turn into a hygiene factor, having researchers wonder how we ever did research without it.”