Impact of Generative AI
On market research, as seen and experienced by researchers
Reasons why inca SmartProbe is better than other AI Probing
In a rapidly evolving landscape of conversational AI, not all solutions are created equal. Discover how inca SmartProbe stands out by combining cutting-edge Neuro-symbolic AI with expert market research insights.
The Death Of The Survey?: The Future of Surveys in a World of Synthetic Data
Generative AI and synthetic data are transforming how research is done. Rather than replacing surveys, conversational AI may redefine their future.
Impact of Generative AI on Market Researchers: by Market Researchers - Part 1 of 4
In preparation for IIEX Europe two weeks ago, we created an inca survey/chat to collect thoughts and feelings about generative AI among our market research peers and its impact on their roles and organizations.
Impact of Generative AI on Market Researchers: by Market Researchers - Part 2 of 4
In this 2nd post, we look into why market research professionals feel there's a positive impact that generative AI have on their organizations.
Impact of Generative AI on Market Researchers: by Market Researchers - Part 3 of 4
In this 3rd post, we explore why some market research professionals perceive no impact or a negative impact of generative AI on their organizations.
Impact of Generative AI on Market Researchers: by Market Researchers - Part 4 of 4
In this final post of the 4-blog series, we discuss that Generative AI is a game-changer that our industry needs to be ready for, and more knowledge-sharing and training need to happen so that researchers and businesses alike can "stand on its shoulders”.