I wanted to share our reflections on shifting consumer attitudes towards travel during this pandemic. Consumers are telling us empathy is in even higher demand.
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On a summer day in 2007, I visited MoMA (the Museum of Modern Art) in New York and soon found myself, amongst many others, admiring Romanian artist Dan Perjovschi’s sketches…
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We all talk about customer experience. We don’t treat our respondents or participants in the way that we treat our customers though — we don’t pay enough attention to their experience participating in research.
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Why unlikely? I’ll tell you what happened to me 12 years ago on my first day at my new job at Ipsos. I sat down with our IT guy, who was helping me set everything up on my laptop…
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It’s quite possible that you might have multilingual input if you have users from different countries, and you collect some input from them in your application. If you do any natural language processing (NLP) in your app, it can be a challenge.
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At Nexxt, we are always on the lookout for better ways to understand our users. While traditional techniques such as using word-cloud to visualize prominent words in a text is quite common, they are very limiting in capturing the nuances in opinion.
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